She strongly values the importance of applying Human Centred Design principles through thorough field research, getting regular user feedback, iterating quickly and in depth usability testing. Understanding relevant behaviours and drivers is key, as is making sure end users’ or patients’ needs are met.
Emily has an MSc in Human Computer Interaction Design from City University London, where she studied Telemedicine and gained a wider interest in healthcare and how technology can influence health behaviours. Previous projects and clients include LloydsPharmacy Online Doctor, South London and Maudsley NHS Foundation Trust, SLaM Eating Disorders Unit, Boots and Unilev
Strategy and Innovation Principal
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